No seal, wether it s designed to keep coolant, oil or Grease inside, should be run dry. It should always be lubricated with the substance or liquid it s supposed to keep in, prior to being put to use in normal working conditions . In the case of a waterpump it s automaticly done by refilling the coolant after installation.
I fail to see the purpose of spinning the pump by hand. In any case, it Will not spin freely and it Will be close to impossible to damage the seal by turning the impeller by hand. Maybe, just maybe, if it s a NOS pump, that s been lying in a corner for many years, of which the seal has become brittle....